Internet Society Singapore Chapter

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Date: Friday, 3 May 2013

Time: 130pm to 5pm

Venue: Imagination Room, National Library Board, 100 Victoria Street, Singapore 188064

Facebook Event Page : https://www.facebook.com/events/178165195667452/

Programme Overview

Data is one of the most valuable assets that can help your business grow – data about customers, what they buy, who they are, where they come from, and more. That is why businesses commonly use marketing methods like lucky draws, coupon promotions, loyalty cards, cold calling and direct mailers to tap on this prized resource.

Now with the launch of the Personal Data Protection Act, every business needs to check for compliance when collecting, using or disclosing the personal data of customers. The risks to your business range from customer complaints, to civil liability, and even to fines of up to S$1 million.

How can your business use customers’ personal data for maximum effectiveness while staying safe under the Personal Data Protection Act?

This workshop will not only give you the legal and technical backgrounds that you need to understand your duties under the Act, but will also take you through practical scenarios that your business could be facing. You will learn real-world applications that your business can use right away for everyday operations, as well as for future strategic planning.

Who this workshop is for:

Small and medium sized business owners and managers of all types of businesses, entrepreneurs, and call centre managers. This is useful for both strategic planning as well as for day to day operations.

Why you need this workshop:

• Did you know that almost every business – including your business – may be collecting or using personal data?
• Do you know the legal duties your business has under the new Personal Data Protection Act (PDPA)?
• What are your legal risks if you conduct lucky draws, coupon promotions, cold calling and many other commonly used marketing methods?
• If you want to know how to keep your business safe under the new law, come for this workshop. Our panel of experts will show how your business can comply, explained clearly with examples specially tailored for business applications.

For more information, contact us at enquiry@isoc.sg.

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Programme

1:30pm	Registration
2:00pm	Introduction to the Internet Society Singapore ChapterBy Prof Ang Peng Hwa, President of the Internet Society Singapore Chapter & Director of Singapore Internet Research Centre, Nanyang Technological University
2:05pm	Why do we need PDPA and DNC? This segment explains why the PDPA was launched in Singapore, and shares key highlights and requirements of the PDPA and the “Do Not Call” (DNC) registry that will affect your business. By Mr Amos Tan, Commission Member, Personal Data Protection Commission.
2.50pm	Break and networking session
3.15pm	Technical aspects of compliance and methodology for complianceThis segment explains how your business can set up technology and methodology for compliance with PDPABy: Mr Lim Kian Kim, Security expert/ex-Chief Privacy Officer
4.00pm	Personal Data Protection in (Almost) Real LifeHow will all of this work in real life? Speaker takes us through a series of scenarios and examples that demonstrate how all of these could impact your business in day to day operations and strategic planning.By Mr Benjamin Ang, Lecturer, Temasek Polytechnic School of Business; Consultant, Keystone Law Corporation
4.30pm	Panel SessionThis session will provide Question and Answer opportunity for participants
4.45pm	End of Workshop

Speakers

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Prof Ang Peng Hwa, Nanyang Technological

Peng Hwa is a faculty member of Wee Kim Wee School of Communication and Information. His area of research is internet governance and media law and policy. He currently serves as chairman of the Asian Media Information and Communication Centre (AMIC), Director of the Singapore Internet Research Centre (SiRC) as well as President of the Internet Society Singapore Chapter.

 

Mr Lim Kian Kim, Singapore Cloud Forum

Lim Kian Kim is currently President of Singapore Cloud Forum, an association for cloud computing professionals. He contributes regularly to Global Privacy Advisors, the newsletter of the International Association of Privacy Professionals (IAPP). He is also the chapter author of Singapore in Global Privacy & Security Law Reference, Aspen Publishers , and an editorial board member of The Journal of Information Privacy & Security (JIPS), University of Wisconsin at White-water.

He was formerly the Chief Privacy Officer/Corporate Counsel (Asia Pacific) for a US healthcare research company and is a graduate of the University of Texas at Austin, Monash University and National University of Singapore, and holds professional certifications in information security and conflict management.

 

Mr Benjamin Ang, Temasek Republic

Benjamin is a lecturer with Temasek Polytechnic focusing his teaching in intellectual property law. He started his career as a litigation lawyer, but later took up various roles in administrative, technology/legal technology and as legal counsel. He publishes articles and speaks at regional conferences on law and technology.

 

Mr Amos Tan, Infocomm Development Authority of Singapore (IDA)

Mr Amos Tan is currently the Director for Government ICT Strategy & Performance Management; and Director for Communications and Operations, PDPC. He has more than 15 years of infocomm experience in the public sector.  In his career, Mr Tan had worked in several government agencies, responsible for their infocomm master planning; applications deployment; and technical infrastructure implementation. He also led the development of the eGov2015 master plan and had also spent time in the middle-east with foreign governments like the Kuwaiti, Qatari governments on their e-government programmes.

How to keep your business safe under the Personal Data Protection Act

 

Reaching out to a business’ customers isn’t just a question of marketing savvy and clever ad copy – it’s also a legal issue.

 

Singapore’s new Personal Data Protection Act (PDPA) requires business needs to check for compliance when collecting, using or disclosing the personal data of customers. The risks of non-compliance are stark – ranging from customer complaints and civil liability to fines of up to S$1 million.

 

On May 3, the Internet Society (ISOC) Singapore Chapter organized a workshop on the Personal Data Protection Act, and how businesses could stay safe.

 

Mr David Alfred, the chief counsel of the newly instituted Personal Data Protection Commission (PDPC), delivered a keynote address outlining the history, scope and reach of the act. He disaggregated the definition of terms like ‘personal data’ (which, for instance, includes your handphone number but not your business’ address) and delineated the scope of upcoming schemes such as the ‘Do Not Call’ regime (marketing campaigns and ads are covered, but not market research or surveys). The PDPA, he said, would enhance Singapore’s reputation as a data processing hub, and bring it on par with international standards.

 

Benjamin Ang, a lecturer on Intellectual Property Law with Temasek Polytechnic, outlined a set of recommendations for businesses and individuals to transition towards compliance with the new act. Businesses must be transparent with their handling of data, he urged, and set up a complaints response process.

 

By the end of the workshop, the myriad legal issues lurking behind the constant barrage of sales promotions, loyalty cards and tele-marketing calls were clearer. More than 50 participants, from entrepreneurs and university students to professionals from various industries and backgrounds, asked pointed questions and discussed legal concepts and real-world applications.