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Date: Friday, 3 May 2013
Time: 130pm to 5pm
Venue: Imagination Room, National Library Board, 100 Victoria Street, Singapore 188064
Facebook Event Page : https://www.facebook.com/events/178165195667452/
Programme Overview
Data is one of the most valuable assets that can help your business grow – data about customers, what they buy, who they are, where they come from, and more. That is why businesses commonly use marketing methods like lucky draws, coupon promotions, loyalty cards, cold calling and direct mailers to tap on this prized resource.
Now with the launch of the Personal Data Protection Act, every business needs to check for compliance when collecting, using or disclosing the personal data of customers. The risks to your business range from customer complaints, to civil liability, and even to fines of up to S$1 million.
How can your business use customers’ personal data for maximum effectiveness while staying safe under the Personal Data Protection Act?
This workshop will not only give you the legal and technical backgrounds that you need to understand your duties under the Act, but will also take you through practical scenarios that your business could be facing. You will learn real-world applications that your business can use right away for everyday operations, as well as for future strategic planning.
Who this workshop is for:
Small and medium sized business owners and managers of all types of businesses, entrepreneurs, and call centre managers. This is useful for both strategic planning as well as for day to day operations.
Why you need this workshop:
- Did you know that almost every business – including your business – may be collecting or using personal data?
- Do you know the legal duties your business has under the new Personal Data Protection Act (PDPA)?
- What are your legal risks if you conduct lucky draws, coupon promotions, cold calling and many other commonly used marketing methods?
- If you want to know how to keep your business safe under the new law, come for this workshop. Our panel of experts will show how your business can comply, explained clearly with examples specially tailored for business applications.
For more information, contact us at [email protected].